Most business owners have heard the term static website, but many aren’t sure what it actually means. To keep things simple, we use the same analogy from our YouTube video.

A static website is basically a set of ready-made pages — like printed sheets. They don’t change automatically. Nothing is generated on the fly. The server simply hands out the finished page whenever someone visits your website.

A Simple Example

In the video, we show hand-drawn mockups of a:

  • homepage
  • about page
  • products page
  • contact page

These pages stay exactly the same until you (or your developer) update them. They are prepared in advance and delivered instantly.

What isn’t static?

We also show a “news” page. This type of page changes frequently — which means it cannot be static. News, feeds, dashboards, and ads are examples of dynamic content.

Why static websites matter

Static sites are:

  • clean
  • stable
  • predictable
  • fast
  • inexpensive to run
  • simple to maintain

They are often the best choice for small business websites, portfolios, service pages, and informational websites.

Watch the Video

Here’s the full explanation in video form: