fsahealthcare.com
A scalable, content-focused business website built for long-term growth without maintenance overhead.
The Challenge
The client needed a website that could support their ongoing web presence without becoming slow, fragile, or expensive to operate over time.
They are a new business and wanted to keep away from a CMS-heavy setup that would become difficult to maintain, insecure, and increasingly costly — especially as their content volume grows.
Key concerns included:
- long-term SEO performance
- predictable publishing workflows
- zero dependency on plugins or updates
- global performance for an international audience
The Approach
Rather than building on a complex platform, the site was delivered using a static-first content architecture.
The site was designed to scale content volume without introducing operational risk, while keeping authoring workflows simple and transparent.
Key characteristics:
- File-based content system with unlimited posts
- Clean content structure optimized for SEO
- Globally cached delivery via CDN
- No runtime dependencies or databases
- Predictable performance regardless of content size
Technology Stack
- Hugo
- Hugo Serif Theme
- GitHub Pages
Results
The final site supports continuous content growth with no degradation in performance or reliability.
Publishing is fast and frictionless, hosting costs are near zero, and the site requires no ongoing maintenance — allowing the client to focus entirely on content and business growth rather than platform upkeep.